Any brick-and-mortar business

If customers walk in, emberry keeps your rating climbing.

Branded surveys behind a QR at the counter, private by default. Invite every identified customer to review you on Google, open a case on a bad experience so you can fix it first, and put a wall of real reviews on your website, all from the one place.

No app, no login, one QRBuilt and hosted in Australia
emberry.com.au/overview
emberry admin overview dashboard for a local business: the headline rating, NPS, distribution and per-area breakdown at a glance
A new answer comes in
Anonymous
Private feedback
Heard, and kept to you
Identifieda good experience
Invited to Google
the same review invite as everyone
Identifieda rough one
A case opens
your first chance to fix it · same Google invite still shown

Every identified answer gets the same Google review invite, never chosen by the score someone left. The only difference is you get to fix a problem first.

1Reputation

A bad day becomes a fix, not a 1-star review.

What happens next depends on how a customer answers, not on how you'd like them to. Every customer who leaves their name gets the same invite to review you on Google, whatever score they left. What a rough experience changes is that a case opens too, so you get the first chance to make it right, often before it would ever have become a public one-star.

  • Private by default. Feedback comes to you first, in your own channel, not straight onto a public review site.
  • The same Google invite for everyone. Every customer who leaves their name sees the one-tap review prompt. It's never chosen by the score they gave, which is what keeps it inside Google's rules.
  • A rough experience opens a case. You get the first chance to make it right, the honest way to keep a one-star from being written at all.
The real emberry survey in a local business's colours: a question about the experience, answered with a five-star rating, sent identified so the team can reply.The same survey probing for detail: a 'How likely are you to recommend us?' question with a 'What would make it better?' follow-up offering topic chips and a comment box.
2The customer survey

Surveys customers actually finish, that work harder for you.

A few short questions in your colours, scanned at the counter or texted afterward, answered in under a minute. Under that simplicity, the survey is doing a lot: fully customisable, tagged to the things you care about, and built to get you more than just a score.

  • Anonymous or identified, their call. Let customers stay anonymous to lift honesty and response rates, or verify with an OTP so you can reply.
  • Ask the right five questions. The shape of the survey changes to fit your business, the product underneath stays the same. Your logo, your colours.
  • Captures testimonial verbatim. Positive comments become quotes you can publish, with permission, straight to your marketing.
  • The same Google invite for everyone. At the end, every identified customer gets the same one-tap prompt to review you on Google, never chosen by their score.
  • Live in minutes. Print a QR, put it where customers pay, and you're collecting feedback the same day.
3 · More ways to ask

One survey, everywhere your customers are.

It's the same link behind everything below. Print it, tap it, email it, or text it, whatever fits the moment. Every response lands in the one dashboard. The links and QR shown here are a sample.

How are we doing?

Scan to share quick,
private feedback.

Maple Lane
Poster & QR code
Print it for the counter, the door, or wherever customers pay. One scan opens the survey.
From Maple Lane
To: customers
…thanks for coming in. We'd love to know how we did.
Maple Lane
Maple Lane team
Share your feedback
Customer email
A friendly button on the emails and receipts you already send.
Newsletter
This month at Maple Lane
How are we doing?
Share your feedback
Newsletter
Pop the feedback button into the newsletter you already send.
Maple Lane
Hi! Thanks for visiting Maple Lane today. We'd love your quick feedback (takes a minute): emberry.au/maplelane
Done, thanks! ⭐️⭐️⭐️⭐️⭐️
Text message
Send the link by SMS, the surest way to get a reply.
Tap to open
A tag at the counter
NFC tags
Stick a tap-to-open tag at the counter or by the door. A phone tap opens the survey, no scanning needed.
maplelane.com.au
Feedback
Website widget
Drop a feedback button on your website with one line of code.
4 · Marketing showcase

Private praise, turned into a public wall.

Nothing here is published without permission. At the end of the survey, every customer can give an optional okay to share their words publicly, initials only, and only those replies become this live, verified wall of reviews on your own website. Always fresh, never copy-pasted. Here's a mock-up using test data, shown exactly as it would sit on your site.

Verified by emberry
Mock data

Friendly, professional and genuinely helpful. I walked out happier than I walked in, which is all you can ask.

DRCustomer · Melbourne · verified May 2026

They clearly take pride in what they do. Every detail was spot on and the service was warm and easy.

SBCustomer · Melbourne · verified May 2026

Had a small issue and they turned it around so gracefully I ended up recommending them to three friends.

MTCustomer · Melbourne · verified Apr 2026

Consistent, reliable, and always a pleasure. It's become my default and I don't shop around anymore.

JWCustomer · Melbourne · verified Apr 2026

Great value and even better people. You can tell they actually care whether you're happy.

PECustomer · Melbourne · verified Mar 2026

Fast, friendly, and they remembered me the second time. Little things like that earn a lot of loyalty.

CNCustomer · Melbourne · verified Mar 2026

I left a bit of feedback and they actually acted on it next time I came in. Rare and very appreciated.

RGCustomer · Melbourne · verified Feb 2026

Honestly the best in the area. Welcoming, well run, and worth every cent. Couldn't recommend more.

HKCustomer · Melbourne · verified Jan 2026
Powered by emberry
5 · Case management (Optional)

A concern becomes a case, not a complaint.

When a customer flags something, a long wait, a mix-up, or a rushed interaction, emberry opens a case automatically, routes it to the right person, and starts a clock. Nothing sits unseen, and you can make it right before it becomes a public review.

Low answer

A 1–2 star response is flagged the moment it lands.

Case opens

A case is created and linked to the feedback automatically.

Routed

It lands with the right owner, manager, or team lead.

Clock starts

An SLA timer tracks how long it takes to respond.

Resolved

Closed with a note, and counted in your resolution stats.

Case #5063 · MelbourneResolved in 1h 05m

“Felt a bit rushed today and my questions got half-answered. Everyone's usually lovely, it was just busier than usual.”

Area · Service & ExperienceChannel · QR · counterAssigned · Jess (Owner)
  • Case opened from feedback
    Auto · 11:20 AM
  • Routed to Jess, owner
    11:20 AM
  • Reviewed the busy period with the team
    12:05 PM
  • Resolved · adjusted the roster, reached out to the customer
    12:25 PM

Illustrative case · linked to the feedback that triggered it

FAQ

Common questions, answered.

Does emberry fit my type of business?
If customers walk in, sit down, or pay at a counter, it fits. You choose the five questions that matter to you; the product underneath is the same.
Do customers need an app?
No. They scan a QR or tap a link and answer in under a minute, anonymous or identified, their call.
How does it protect my reputation?
Feedback comes to you first, in private. Every identified customer gets the same invite to review you on Google, whatever they scored, and a rough experience also opens a case so you get the first chance to fix it before it would ever have become a public review.
Where is my data stored?
In Sydney, following Australian privacy law, and you can export it whenever you want.
Get started

Get your first survey live.

Start free, or book a walkthrough and we'll set up your first QR survey with you. We'll be in touch the same day during business hours.

30 day risk free trial · same-day reply during business hours

Customer Feedback Software for Any Local Business | emberry